- ISBN13: 9780470290637
- Condition: USED – LIKE NEW
- Notes:
Product Description
Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to ge… More >>
Always Be Testing: The Complete Guide to Google Website Optimizer
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Tags: Always, Complete, Google, Guide, Optimizer, Testing, website
i have never seen a book where a typical chapter is only 3 pages long. of which, an entire page is used to list a useless checklist. In the end, it is nothing but a hodge, podge collection of articles instead of having a real structure.
the book is a real dissapointment. You would expect authors to talk from their extensive 10 years of experience. instead, most of the book is devoted to generic or useless information.
looking at the impressive list of people flogging this book kind of makes you wonder what really happened.
Rating: 1 / 5
The first half of the book was ok, but by the time I was reaching the end I was very bored.
The book, in parts, was too academic (which I detest), let me quote an example. “And, apart from this, dislpaying differing versions of the same page on each subsequent visit would be confusing and could cause and unintended drop in conversions just by the cognitive dissonance of seeing inconsistant content. Smart visitors might even infer, correctly, that they were the subjects of a test, and such knowledge itself may change how they act-a sort of Heisenberg Uncertainty Principle applied to split testing”.
As for being boring, I don’t have a direct example, just that I have read much better and more interesting books like ‘Ogilvy on Advertising’ and ‘Advanced Web Metrics with Google Analytics’.
The author never mentioned if there is any benefit to AB testing over MV testing other than smaller traffic requirements and simplicity. I guess there is none.
I am surprised this book is rated so highly. Were those people paid for their reviews?
I gave the book a 2/5 since the first half of the book was ok, but overall this book is not worth reading.
Rating: 2 / 5
Watch Video Here: http://www.amazon.com/review/R31GB8LIZ6HPKQ This book has everything you need to know, and more, about how to do a/b testing that actually works for you. Serious marketers and anyone else who does any type of selling online needs to have this book memorized. Imagine if you read this book and converted 1% better? What would that mean in profit to you for an inexpensive book?
Rating: 5 / 5
Even if you don’t have time to read the entire book, the concept is amazing and refreshing to always be testing and improving!
Rating: 5 / 5
Nice guide to Google Website optimization. However, what’s with the really badly rendered screenshots in the book? The screenshots must’ve been like only 96dpi or something cause it is really hard to view and relate back to the text. You would think that the editors would be sure the quality of the photos matched the quality of the text.
Rating: 4 / 5