Binding: Hardcover
Dewey Decimal Number: 658.8
EAN: 9780470375020
ISBN: 0470375027
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 286
Publication Date: October 27, 2008
Publisher: Wiley
Studio: Wiley

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Editorial Review:

Product Description:
Changing the Channel offers you a detailed look at twelve of today's most important marketing channels–explaining how each one works and addressing the challenges you might face should you choose to use them. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. With this book, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve your bottom line.




Rating: - Great Stocking stuffer
One of the best gifts I enjoyed giving during these most difficult economic times.

Content you can "Trust".

So well presented and documented, this book will become the foundation, the pillar if you will, for many success stories from online businesses in 2008,2009 and beyond.
Thank you, MaryEllen and Michael Masterson for "The Best" book of the year 2008'.

Loyd LaRue CEO
Loyd LaRue & Associates
[...]

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Rating: - ok, not the best
book is ok, (not great) fred gleeck and bob bly have better material in this area

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Rating: - I Am Doing Marketing Again
I was frustrated in Marketing because I felt that I had no method of predicting results. After reading about half of this book, some very basic data fell into place and I felt I could do Marketing - again. And I am doing it right now. Now I can design a campaign, establish the expectations, purchase the media and, above all, evaluate the financial outcome. This is a great book. I have one at home and one in my office... just in case.

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Rating: - A Must-Have For Anyone Looking To Amp Up Their Marketing
I found this book to be highly insightful and I pulled some great ideas from it. The chapter on selling to your email list through the use of teleconferences I found to be an amazingly smart way for businesses on a tight budget to use offline technology to ramp up online sales.

An excellent read from cover to cover!

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Rating: - My Marketing Bible
Changing the Channel IS my Marketing Bible!!! This book has not only helped me excel in my career in marketing, but has also helped me with my personal business ventures. Changing the Channel covers every channel of marketing for any type of business. Tribby and Masterson are as real as they get. I have personally used many of the ideas and tips contained in the book and I have already seen a difference in both my personal business and my marketing career. Bringing some of these ideas to my meetings ... Read More

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